Hi,
Search Engine Optimisation, or SEO as it is commonly known is basically the stuff you do, on and off your website to get it listed high up on the Search Engines (Google, Yahoo etc.) when someone searches for the keywords (search term) you are targeting.
Example: If you are a Builder in Exeter your target keywords may be: Builders in Exceter
So, you would optimise your website for the keywords; Builders in Exceter
The better your SEO, potentially the higher up on google your site will appear.
The higher up on the 1st page of Google your site is listed, potentially the more visitors and potential customers will arrive at your site.
Any questions?
Leonardo
s4c
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