Marketing Tips for UK Builders Plumbers Electricians Part 6 – Google Pay Per Click

If you want to discover a powerful & instant form of marketing you need to check out Google Adwords (Pay Per Click).

PPC on Google is where you pay to get your ad on the first page of Google for your chosen keywords (search term). The ad would appear as a sponsored listing at the top of the page or down the right hand side of the page. I say ‘pay to be there’ but it doesn’t actually cost you anything until someone clicks on your ad and goes through to your website. If you were a Builder Based in Chelmsford your search keywords may be Builder Chelmsford or Chelmsford Builders, so when someone searches for your keyword your ad would appear at the top or on the right hand side of the page.

It is incredible the amount of people who are searching on Google for what you have offer. PPC is phenomenal and it is worth trying out.

99% of UK Builders Plumbers Electricians know nothing about PPC advertising so you have untapped potential profits in PPC.

Getting started with PPC is very easy and simple; go to Google and search for Adwords

Here are a few things you should know about PPC:

• You can usually pay as little as 10 pence per click, but the more competition there is for your chosen keyword the more you may have to pay
• If both the ad you create in your PPC account and the website that the ad is linked to are relevant to your chosen keyword this will keep the cost of your clicks down. So if your keywords are Chelmsford Builders UK be sure to include the words Chelmsford Builders UK in your ad and on the webpage that the ad goes to when someone clicks it. Google likes pages and ads that are relevant to the keywords.
• Make your ad eye-catching with attention grabbing content.
• You can have a daily budget and you can also specify a particular area that you want your ad to appear in. You do not want people in Scotland seeing your ad.
• When you first set up your PPC campaign I suggest you use a credit card as you can get your ads live within a few minutes.

Give Google PPC a go it will amaze you and 99% of UK Builders Plumbers Electricians and other UK trades people are not using it.