Marketing Tips for UK Builders Plumbers Electricians Part 7 – Direct Mail Marketing

Direct mail can destroy your business if you do not get it right, it could even take you under. Do not worry, I am going to tell you how to get it right, and how it can help you make your business a real success.

We have ads coming at us from all sides, offline, online, even in public toilets, direct mail is still very effective because you are getting right to your prospective customer in the comfort of their own surroundings.

Here a few points to getting direct mail right for you:

• Testing is essential, test small then if it is profitable, roll it out.
• Direct mail works really well with existing customers.
• If you are sending a brochure you must always send an accompanying letter.
• A handwritten address on the envelope looks more friendly and personal, test it.
• If your mail out was responsive, mail to the same list again a couple of weeks afterwards.
• Follow up your mail out with a phone call 3 or 4 days after sending the mail, if you talk to someone interested that did not receive the mailout, check the address send it again and follow up with a call 3 or 4 days after that.
• Do you put your company name at the top of your mailings like everybody else? Try putting a real bold and eyecatching headling at the top of the mailing to grab their attention.
• Always have a call to action at the bottom of your mailing, tell them to call you today.
• Offer something free, this will transform your mailout.

Again testing all of the above is crucial, 99% of UK builders plumbers electrician send out leaflets ‘willy nilly’, if you test your mailings and measure the results you will soon become an expert at direct mail which will help you make your business a real success.