Marketing Tips for UK Builders Plumbers Electricians Part 8 – Unleash Your Joint Ventures

Having one Joint Venture partnership could transform your business forever, you and all the rest of us are continually looking for ways of marketing our businesses, getting lists of potential customers, emailing, advertising, phoning, etc but what if there was a place where we could go to get immediate access to the same types of customers that you need.

There is, and they are all over the place, there are many non-competing businesses that have lists of happy customers and you need to tap into the relationship they have with their customers.

How are you going to set up a Joint Venture Partnership?

Follow these steps:

• Ask yourself, who has a list of people you could offer your services to?
• When you have a list of a few possibilities you can then approach them with your offer.
• If you already have a list of happy customers you could offer a swap, your new JVP tells their customers about your services and you tell your customers about your new JVP’s services. This is a win win situation and you should both do well out of it.
• When you approach the JVP it would be a good idea to have a letter already prepared to show them what you had in mind. The letter would be from you to your existing customer introducing the JVP, this shows you have put some thought into it and that you are serious.
• Here’s a tip, the letter that your JVP sends out (which you will write on their behalf) introducing your company to their customers needs to include a very good offer to be really effective, you don’t even need to make that much profit on the first sale, if you do a good job these new customers could be customers for life and a handful of extra customers like that could make all the difference.
• Imagine having a handful of JVP’s telling their customers about you.

Most Builders Plumbers Electricians haven’t even heard about Joint Ventures let alone participating in them, this one form of marketing could be more powerful than all of your other marketing put together.