Marketing Tips for UK Builders Plumbers Electricians Part 9 – PR is better than free advertising

Better than Free Advertising? How can that be? Can you beat Free?

Lots of questions there, here is the answer in a nutshell:

Adverts are adverts and anyone can pay for an advert. PR on the other hand is believable because if it wasn’t believable the papers, magazines, radio, TV etc would not publicise it. Wrong and Right.

The media are just looking for stories, they do not really care if it is believable or not, but the public on the other hand take more notice of editorial and news stories than adverts.

So PR is better than free adverts, it is also free but more believable.

It is also incredibly easy to get in the media with your stories, not sure what to write about, no problem, just pick up your local newspaper and read the stories that are already in there, write something similar and send it in. It is that easy.

If you see a story relevant to your business you can piggy back that story, you simply write a press release that helps solve the problem or give a suggestion to help the people involved in the story that you are piggy backing.

The media needs you – you have the stories that they need, they do not care where they come from as long as it is of interest to their readers.

Contact the papers and ask them how and where to send your Press Release write your story with an attention grabbing headline and keep it to one A4 page. If they need more information they can contact you. Do not follow it up with a phone call it will only annoy them and hinder your chances of getting your PR.

Why don't you see Builders, Plumbers, Electricians etc in the paper on a regular basis, because they think it is difficult to get free publicity.